SHAPE Your Content
1 DAY 121 PLUS TWO CHECK IN CALLS
£ 1800
"Creativity involves breaking out of expected patterns in order to look at things in a different way."
- Edward De Bono
This one day intensive will get your ideas out of your head and into a shape and structure that will help you be easy to learn from and buy from. Whether you want to run a workshop, develop an online course, deliver a presentation or simply identify how to show up on social media, you will benefit from stepping back and identifying what you need to say, how you need to say or deliver it and why you are doing it in the first place.
You will come out with a structure for your product, a complete implementation plan and a clear sense of what the commercial, social and visibility benefits are of running your event, doing your talk or creating your online product.
A SHAPE day is not a passive thing and you are expected to take Action.
The aim of the day is to SHAPE your business and gain absolute clarity on the following:
- Who you are and what's important to you
- Who you serve
- Where those people ‘hang out’ (online and offline) and where you can find them
- Where you need to be visible so they can find you
- How to phrase your offering so they understand it (your ‘pitch’)
- What you need to say to them so they ‘get’ that you can help them with their business problem
- The marketing strategies that suit you and your business
- How to structure these strategies to avoid overwhelm (using your rhythm)
- Exactly what your focus should be for the next 3 months
- An overall generic marketing plan for the whole year
The Process
We have an initial “is this right for me?” 20 -30 minute call, to ensure this is the right time for you, and the right way for you to approach the changes you are about to make in your business – whether that is starting from scratch, building on current success, stretching into the future, or giving yourself the possibility of restructuring for growth or simplicity. In this call we’ll establish what you want, what you need and most importantly if we get on and can work together to get you dreaming, planning and auctioning.
Then when we’ve decided that now is a good time, we’ll book a date, you’ll get an invoice* and the homework, and we’ll set a date for the SHAPE day –usually around two weeks after the initial call. The follow up calls are scheduled for one week after the SHAPE Day, and then 3 weeks after that, to ensure you are supporting yourself though the actions you commit to.
